Google Analytics is implemented on this site to get a general, high-level understanding of the different types of people interested in our product. We utilize Demographic and Interest Reporting to learn how to better spend our marketing dollars. We do not store or sell any personalized visitor data. We aren't trying to be creepy, just wise.
Feel free to download the Google Analytic Opt-Out Browser Ad-On to keep your demographic info private. Here is a link to do so: https://tools.google.com/dlpage/gaoptout/